The Play Factory is a play space for children to develop their Physical, Social and Emotional Skills through interaction and play. Located in the old Pop Factory, in the same part of the building Tom Jones has performed and many TV programs have been hosted. Charity organisation Valleys Kids took over the building in 2011 and now offer many training, social, and art events. The Play Factory has captured some of the history of the building by using the Old Corona Pop Bottles in the design of their Bouncy Castle and the old “Every Bubble’s Passed It’s Fizzical” Corona Pop advert inspired artwork on the walls.